Badges

A famous brand requires its own special mark.
Cervelo has its é.
Apple has its ... apple, with a bite taken out.

In German, Austria and Italy I saw all kinds of cars and bicycles.  In France I saw all kinds of bicycles, but three brands of cars still seem to predominate, immediately recognizable by their hood badges.

The Peugeot Lion -- Jerome's rental

The Renault diamond -- Chez Bouhet

The Citroen double chevron -- Chez Bouhet

I did not see them anywhere outside of France.