2011 -- The London Evening Standard reports on the latest in "must have" executive perks in the City of London -- secure bicycle parking, locker and shower facilities. Who needs a big signing bonus when you can find happiness on a bicycle? (Bicycle parking and shower facilities were a significant issue for me and several other partners when my law firm moved offices in Washington DC back almost a decade ago. Maybe in another few years this will be on the radar screen in Tokyo as well, and not just for the expats?)
Stepping back for some perspective, it is remarkable, less than 3 years after the establishment of the Positivo Espresso London branch, that we have seen this trend so firmly established, with cycling in the City of London up 52% over that period. Then again, who would not want to commute by bicycle after seeing the stylish Juliane and DJ effortlessly spinning around town?
14 February 2011
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2 comments:
ding ding - we are the trend setters in trendy London... and I just got the ultimate badge of honour of a London cyclist - a £30 spot fine for running a red light!! I was only slightly consoled by the policeman being more pissed off than me, having been sent out on early morning bike ticketing duty. Meanwhile, serious crime in London continues to soar...
We went for a ride around the Olympic road race circuit yesterday - not flat!!
Congratulations on the traffic fine. Delighted that you are doin your part to ward off the impact of the "austerity budget."
Now if the growing ranks of trendy cycle commuters could just get the rest of the Brits off their behinds in time for the Olympics to avert a "nation of couch potatoes" ...
http://www.nytimes.com/2011/02/16/sports/olympics/16olympics.html?_r=1&hp
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